Animating social media posts and other adverisments

After recieving some feedback it was suggested that i should maybe think about my advertisment and maybe see how i could develop it further by perhaps creating some animation on to the original posts. I decided to do this using procreates animation system to help create a low frame stop motion style animation. 

The first animation can be seen below when looking at the original post i felt some good elements that i could animate such as the text and pehaps adding other elements. Therefore i started creating two different frames for the text that would alternate back and fourth  showing moement. I also added a newer extra element creating a bee style trail to form as a frame around the pghotogrpah, this added length to the animation aswell as a movement of path adding a depth and a narrative. For this animation i had a two frame pero second setting allowing for tht jumpy almost stop motion feel whciih i really like. I also chose to work in black monochrome line work to sit on top as thi sis something that i have included throughout my work and feel it creates a nicecontrast to the softer image. 

Overall i was really happy with how this looks and feel it just adds something extra to the overall picture and would really help promotion on social mdeia. 

As for the second animaion my key focus was to animate the logo creating movemenet within the surrounding honet drips to really bring the brand to life. I simply did this with three repeating frames to show the honey as though it was dripping. I also wanted to add something else so i added the fun doodle flowers that i added around in empty space sof te pohotograph just for something fun and a bit lighthearted that still matches with the wildflower theme. Once again i used the black monochrme outline as i love th eimplicity and feel it work with the softer bsckground.  

As well as creating the animated posts i also created some campaign style mockups for examle in a bus shelter and also a magazine. These were really fun to create to see how my work could then be enlarged and developed to help create a customer base. It is so important to create marketing material that could be used throughout my different areas. I think it overall looks really effective, really professional and really succsesful.

 Overall i am really happy with how they turned out and feel it really allowed me to push myself out of my cofmort zone whilst just adding that something extra special to my overall brand and social media.