Pattern experimentation

After thinking about branding I felt the next step  was tot ink about a key pattern that can help identify the brand and be use within the packaging and maybe other elements such as promotions maybe for social media. I know since looking at inspiration i wanted to include an abstract pattern vibe thinking about bold shapes and layering patterns. Here i created and experimented with three different designs playing with colour palettes and elements relating to the idea such as honey comb shapes, flowers and overall bee illustrations with trails. 

Above was one of my first that I created thinking about the honeycomb as i feel this is a key memorable shape that people would instantly relate to the bee and only as it a simple shape that customer could instantly recognise on the shelf and relate to the product.  I like the look but feel the colour palette is too wish washy and should be bolder to attract the consumer. 

 

This was the second experimentation i began playing around with bolder and contrasting colours 

That match with the bolder shapes I also included retro daisy style to add to that modern yet retro influence, I like how these colours sit together and think they look super effective and soft together. 

The third illustration i did i wanted to play with a more earthy natural tone to reflect to the purpose behind the product, i also included an illustration of a bee to relate to the honey. I do like how this looks as a whole but i don't feel it really speaks for the brand and the product itself. 

Moving forward I want to playa round further with the first design as i like the shape and overall look but just feel the colours do not work and need to be more brighter and eye catching to stand out on the shelf as a product.