Experimenting with different colour ways against the packaging
After creating t enew logo i felt it was important that i experimented with different colour ways on the labels so i am able to see if the black works correctly. Therefore, after chnaging the vanilla pakcaging to a nude/beige to fit the flavour better i felt this was be a good test against the logo.
The first logo i tired in this case was a dark green, it is hard to see howeever i wanted toe experiment with something jus that bit softer. In this case on this label i like it and feel its works due to the existing green in thr leaves, however, when thinking about the other colour ways for the different flavours i knew it would look rather odd and not be strong enough.
I then went back to testing the black, i knew this was definetly my favourite as i love how srong it looks agaisnt all the different colours i feel it is not too complicated and looks bold and therefore pulls the customer in. However, i do feel like it is something i need to experiment with as it is an important part of development.
After testing he black i wnated to play around with emphasising those honey drops, therefore i decided to change them to a golden mustard colour. I liked the idea of it, however seeing ti agaisnt the pattern it does not work, the background is over complicated for the two toned logo an therefore, i feel my fvaourite and my best is definetly the all black logo as it works with every colour way.



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