Developed Pattern for the branding

After experimenting with different patterns and shapes that i wanted to associate with my branding and logo i found the first design was the strongest and something i could picture for the product. However, overall the colour felt off, too wish washy and not at all eye-catching. That is why i decided to go back into this pattern design and begin altering the colours. I knew straight away from reviewing it i wanted a bright zingy yellow, something that could contrast against that bold black logo, as well as really communicate the idea of the honey bee. 

Therefore, i chose these bright yellow tone that i feel would really be eye-catching for the consumer an potentially stand out against other competitors. Something that i feel is really important when it comes to making a successful product.  Overall I am happy with this design and feel like i can really see myself now developing this into an overall product and brand.