Branding Mindmap

After doing some brief research into branding and thinking about developing the overall image of my product. Therefore, i wanted to create another mind map based around my process of building my branding. For example i have included some inspiration from some different branding which i feel really resonates with my ideas. I also included names and font however, as seen i think I'm pretty stuck with the names 'the bees knees'  as again i love the overall sound of it and feel it could really represent my brand in the way i would like it to. Although this was a quick fun activity that just allowed me to throw down my thought in front of me so I know my next step for development. 

Therefore moving forward i can begin the design process by sketching down my ideas physically and i now know the direction i would like to keep heading.