(Briefcase Brief) Initial ideas

After doing some brief research I wanted to begin thinking about and planning for the branding process. For this I began creating a mind map with some different areas, for example looking at different materials used for the packaging. Packaging plays a big part with this brief, as it is important to think about using sustainable materials which will have a less negative impact ton our environment. I also included some visuals to go with it just so I could relate it easily to the wording. I also began considering the other elements such as the name of my product and brand. This is something that i have found really difficult with alot of name already being used therefore this is still being determined. 

Overall this was a crucial next step of my research as it allowed me to map out all my initial ideas and thoughts whilst showing my overall process.