(Briefcase Brief) Inspiration and initial moodboard

As well as lookng at exisiting adnams products, i also wanted to look a wide range of different style packaging. Therefore i began creating a moodboard with images found from pinterest which i found really appealed to me and worked succsesfully within its job. 

From the moodboard below you can see i was drawn to the bolder colours and fun patterns. I find this effective as when a customer is looking on a shelf it will help appeal to them aswell as draw them in by catching their eye. This is a really crucial elment as you will want your own product to stand out agaisnt competiion brands with a similar product. From my moodboard it would seem that i am leaning towards more pastel toned colours however, i want to explore a range of colour schemes and try and push myself out of my comfort zone.